“Four out of five older Americans with hearing loss just ignore it, in part because a hearing aid is an unwelcome sign of aging. But what if hearing aids looked like stylish fashion accessories and could be bought at your local pharmacy like reading glasses?”

mHealth Insights

Rather than thinking of a ‘hearing aid’ as a ‘fashion accessory’ to be sold by pharmacists I think we need to think of a ‘hearing aide’ as a ‘productivity and accessibility accessory’ for our smartphones sold to us and supported by smart mobile brands that citizens trust like Apple.

Related Posts:

Why would Apple make a wristwatch or pair of glasses when smart earbuds could let them cannabalise the $10 Billion hearing aid industry? (Feb 2014)

Smartphones will reinvent & multiply the Hearing Aid market rather than cannibalise it (May 2014)

A few mHealth Insights into the Apple Watch (Sept, 2014)

Apple CEO thinks mHealth revenues will dwarf the $Trillion Smartphone market (Aug 2016)

The end of Smartphone innovation or is it? (March 2017)