Apple Special Event, September 2017.
The new devices are great but I think the biggest development at Apple in 2017 will remain the “Today at Apple we’re going to be learning about…” and the renaming of the retail stores as ‘town squares’ is going to be key to communicating this. Recognition of where Apple is already with regard to biomonitoring makes it obvious why Tim Cook is so certain about the need to move beyond today’s insurance/reimbursement model (today’s insurance model won’t make any sense when insurers can via Apple access the 24×7 health information emanating from your entire family).
When I shared my 2009 prediction that we were about to enter a decade that would be defined by the convergence of healthcare to mobile (‘we’ll drop the Health in mHealth not the m’) most thought I was crazy (healthcare is a conservative industry and change happens but takes decades to actually happen) but today the world’s biggest cardiology firms are having crisis meetings because the most used heart monitor in the world is an inexpensive mobile connected, waterproof wearable device sold in an Apple retail store and the easiest to use and most inexpensive clinical grade ECG machine works with an iPhone/iPad/Watch and can be ordered now by pressing a few buttons on your phone and Amazon will deliver it to you tomorrow.
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