“GoBreath is a recovery solution for people who have experienced lung damage and suffer from postoperative pulmonary complications after general anesthesia. Patients commonly need to exercise deep breathing for faster recovery, with one of the conventional methods through use of an inspirometer. However, deep breathing becomes challenging for patients who have undergone surgery due to lung pain. A doctor at Samsung Medical Center came up with the concept of GoBreath, which helped his patients recover faster, and consists of a portable device and mobile app that can teach patients basic techniques such as inspiration, coughing or deep breathing. Patients can refer to exercise guidelines and check how well their lungs have recovered through the app. GoBreath even offers a web and cloud service for doctors to help them monitor their patients’ recovery progress as well as provide reminders to practice”
Apple completely ignores the Consumer Electronics Show in Las Vegas but it never fails to bring out the very worst in Healthcare concepts from the world’s biggest mobile brand (remember the Samsung Welt Belt from previous years?). Still the concepts the world’s biggest mobile brand (they are set to ship 320 million smartphones & 40 million feature phones in 2018) are backing for 2017 look particularly bad.
It’s no secret that Samsung has long struggled with the media at product launches (e.g “Samsung weird”) but the very poor track record of Samsung Health (eg. the now pretty much scrapped S Health from 2013 and later “Voice of the Body” health monitoring wearable) is greatly undermining trust in fans of the brand. Once again the copy being used seems to have been created by pasting some Korean text into Google Translate and I feel it looks set to humiliate the visionary new CEO DJ Koh in front of the worlds media especially as there are statements in the intro video (like “a lung works in the same way as a balloon“) that are going to come across as rather condescending to anyone who has even a basic understanding of the respiratory system (eg. the medics that the media will ask about this new product before they publish their reports on it).
Public appeal to DJ Koh: please drop whoever is supplying you with these daft concepts and partner or aqui-hire a brand like PN Medical who understand the opportunity to do more than just breathing in and out and coughing and the potential for mobile phones to create engagement and feedback mechanisms.
UPDATED: 10 Jan 2018
It was interesting to see that the GoBreath device prototype featured it’s own screen (I’m very surprised the world’s biggest mobile device and screen manufacturer didn’t have the imagination to see the opportunity to port this information to one of the devices it has in the hands of nearly a billion customers) and didn’t try to do any more than digitalise an analogue inspirometer. Media coverage was thin on the ground and even in the positive tech press the point was missed eg. “makes fixing your lung capacity fun”:
“If you have issues with breathing after chest trauma, surgery or anesthesia, then there are breathing exercises designed to help. Normally, your ability to breathe is calculated by using a spirometer, which isn’t that interactive — or accurate. That’s what prompted a team of Korean designers to begin working on GoBreath, a digital spirometer that tries to make breathing exercises fun. It’s another one of Samsung’s C-Lab projects to try and spin out neat product ideas from the Korean behemoth.
The small white device connects to a smartphone over Bluetooth, and then you breathe into it in the normal way. But on screen, rather than a dull metric of how well you’re doing or a figure of your peak flow, the data are represented visually. For respiration, you need to follow a dot running along a graph, Flappy Bird-style, while coughing requires you to cough loud enough to shake the leaves from a cartoon tree.
Right now, it’s just a demonstration, and the team doesn’t — yet — have a clear road to turning this device into a product. But you never know, in a couple of years, we may see Samsung-branded digital spirometers in use to help folks with damaged lungs get back on their feet”