BUPA and the ITU announce their mHealth for NCD initiative plans with a #mHealthDebate

BUPA ITU mHealth for non communicable diseases initiative

This morning in the lens at 30 St Mary Axe (AKA the panoramic dome on top of the ‘Gherkin’) above the grey skys of London BUPA’s Chief Strategy and Marketing Director Theresa Heggie opened a #mHealthDebate panel discussion following the recent global launch of their “Be Healthy, Be Mobile” mHealth for non-communicable diseases initiative in partnership with the International Telecommunication Union (ITU).

Bupa mHealth mHealthDebate meeting

To the partnership BUPA brings a healthcare business made up of 62,000 employees, spanning 190 countries, serving 13 million customers and generating revenues in 2012 of £8.4 Billion. On the other side the ITU is the United Nations specialized agency for information and communication technologies with a commitment to connecting people across the world (I hope they’ll change that definition soon to incorporate M2M as well as ‘people‘ as we’re already seeing this having massive impact on the modernisation of healthcare services that serve NCDs).

Audiences were encouraged to participate with the event via Twitter @Bupa using the #mHealthDebate hashtag.

The full list of speakers at the meeting included:

Theresa Heggie, Chief Strategy & Marketing Director, BUPA
Dr Nick Banatvala, Senior Adviser, WHO
Dr Hamadoun I. Touré, Secretary General, ITU
Lord Alexander Leitch, Chairman, BUPA

A video recording of the meeting will be shared on 7 February when I’ll update this page with the link. For more on BUPA’s mHealth work check out their dedicated website: bupa.com/mhealth

Thanks for the tweets @DougHewett:

DougHewett Tweets from BUPA mHealthDebate

*** UPDATE 21 Feb 2014 ***

About David Doherty

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